Bikes in the Fast Lane: Europe: Electric Vehicle Sales To Reach €1.7 Billion By 2017 plus 2 more

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• Europe: Electric Vehicle Sales To Reach €1.7 Billion By 2017
• Ads: Yamaha Fazer, Or How Not Make Good Motorcycle Ads
• Turn Your Computer Laptop Into A Full Motorcycle Toolkit - KTM

Europe: Electric Vehicle Sales To Reach €1.7 Billion By 2017 Posted: 05 Jun 2012 09:00 AM PDT #EV #Electric - According to the market research company Frost & Sullivan, the sales of Electric Vehicles (EV - Cars and Motorcycles) in Europe will reach €1.7 Billion by the year 2017. 2010 saw a sales of €55 million in Europe, but the company sees an expansion of 50% each year. The largest hold-back is the battery technology used today, with the cost of the battery materials rising. New battery technology could accelerate the sales of EVs, plus additional government subsidies for the purchase of electric cars and motorcycles. 30 to 40% of manufacturers who subcontract the development and manufacturing of the electric engines will be insourcing this over the next few years. ...

Ads: Yamaha Fazer, Or How Not Make Good Motorcycle Ads Posted: 05 Jun 2012 05:00 AM PDT Somehow the ADK Fortune Communication PR company in India missed to boat on this one. Two Yamaha print advertisements for their Fazer motorcycle. Both ads refer to historical explorers, Columbus and Vasco de Game. How many people will identify their Fazer with an adventure motorcycle? And that while Yamaha have an excellent "explorer" motorcycle, the XT1200Z Super Ténéré. Click on the headline to continue reading this story....... ...

Turn Your Computer Laptop Into A Full Motorcycle Toolkit - KTM Posted: 04 Jun 2012 11:00 PM PDT KTM have got some pretty cool merchandising gifts. Some are quite out of this world, stuff you'd never think off. I'll admit, though I don't have my KTM motorcycle anymore, I still have several KTM stuff lying around the house. This is the latest KTM idea; a sticker that you place on your portable computer's (laptop) cover and that turns your PC into a motorcycle toolkit, or at least it would seem so. Imagine walking into your office with that.... Click on the headline to continue reading this story....... ...

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