Bikes in the Fast Lane: Ad: Harley-Davidson - Scratch and Lose plus 2 more

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• Ad: Harley-Davidson - Scratch and Lose
• Work On Your Motorcycle Engine In The Dark
• France: New Minister Appointed Who Loves Motorcycles

Ad: Harley-Davidson - Scratch and Lose Posted: 27 Sep 2011 09:00 AM PDT Interesting concept to advertize scratch-free motorcycle helmets by Harley-Davidson from Colombia. They used a scratch card (the kind where you scratch away zones) to unfold a story. The ad had enormous positive results in their sales. ...

Work On Your Motorcycle Engine In The Dark Posted: 27 Sep 2011 03:00 AM PDT Working on your motorcycle engine often is problematic when you need to access parts that are very dark. Apart from using a torch or projector, it's not an easy way of seeing what you're doing. Here's a solution for you.... illuminated wrenches. Each of the 7 wrenches provides 5 hours of light, enough to get most of your work done. ...

France: New Minister Appointed Who Loves Motorcycles Posted: 26 Sep 2011 11:00 PM PDT France has appointed a new Minister (of Sport, but who cares since he's in the main minister meetings) who loves motorcycles. David Douillet is not only Minister of Sports, but is also the most decorated Judo athlete in the world, and an enormous passionate motorcycle rider. ...

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