Tuesday, April 30, 2013

Bikes in the Fast Lane: Ad: Why Some Advertisements Fail - Claire’s Female Biker Gang plus 2 more

Bikes in the Fast Lane: Ad: Why Some Advertisements Fail - Claire’s Female Biker Gang plus 2 more

Link to Bikes in the Fast Lane - Daily Motorcycle News

Ad: Why Some Advertisements Fail - Claire’s Female Biker Gang

Posted: 30 Apr 2013 09:00 AM PDT

Claire's Female Biker gang
#Advertisement #Claires #Fail - When I first saw this advertisement I was quickly drawn to it. What was there not to like? A motorcycle gang, all female and a killer slogan "more is more".

Then I saw the company name; Claire's. And that was it.... no other information. It doesn't say who they are, what they are selling. The ad is in a series of 4 ads, and none explain the company or product. So if you don't know the company/product you're still none the wiser, and if you do know the product/company you don't really need the ad, do you now?..........

...........Click on the headline to continue reading this story.......

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Idea: See Through Rain While Riding Your Motorcycle

Posted: 30 Apr 2013 05:00 AM PDT

invisible rain headlights
#Technology #Rain #Safety - Riding your motorcycle in rain is no fun especially at night, but the real danger is that rain makes it more difficult to see. It's like trying to see the bottom of a pool. When rain comes down in big quantities, the rain drops throw up a screen that makes our vision of what is ahead blurry. Couple with that your motorcycle's headlights illuminating the drops and you have a sure recipe for disaster.

But Intel together with Carnegie Melon University are developing technology that will enable you to see through rain (and the other forms of rain, snow and hail). They are using a camera that is stuck inside the headlight assembly, and when it detects rain, it anticipates the path the rain is taking. Since it know (more or less) where the raindrop will be, it can block out the rain drops that would normally be illuminated by your headlights..

In other words, it scrubs the rain from your field of vision, a bit like Photoshopping a fat roll from your favorite Playboy Centerfold...........

...........Click on the headline to continue reading this story.......

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USA: Unusual Biker Gang Bar Fight - Strange 1%er

Posted: 29 Apr 2013 11:00 PM PDT

Police Motorcycles Group
USA flag
#1%er #bikergang #police - That 1%-er biker gangs go for a tumble in a bar is what is expected from them ... more or less. Outlaw motorcycle gangs will pull out their fists (and other weapons) at the drop of a hat. It's then up to the boys (and girls) in blue to stop the bar brawl.

But what happens when the biker gang participating in a bar fight ARE the men (and girls) in blue?

The gang is called the Iron Brotherhood Motorcycle Club and despite having mainly law enforcement members, for the rest it's a typical m/c gang, down to the patches and nicknames. You even get rewarded for being in a bar fight...........

...........Click on the headline to continue reading this story.......

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